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Storytelling

We're fervent believers in the power of stories.

Stories are the most valuable communication commodity we have, remaining in the mind of the audience long after they are told. Our brains are hard-wired for processing stories.

Stories provide the fuel to power the development of businesses, organisations and teams. Sharing your organisation’s story is much more than marketing. It helps you:

  • Build relationships & trust

  • Hire the right people

  • Cement culture

  • Get noticed

  • Capture what makes your company unique

Stories help organisations connect with their audience. They act as touchstones for employees. Stories are living, breathing entities that bring a company’s mission and values to life. Stories:

  • Join the dots

  • Show the bigger picture

  • Communicate your values

  • Show you’re human

  • Make facts gettable and memorable

  • Connect emotionally

  • Are relatable

Who we’ve helped

Carbon Law Partners is a UK start-up shaking up the way legal services are bought and sold: we lifted the bonnet on the organisation, telling stories about its origins, its culture and its people. A global pharmaceutical company asked us how to use storytelling to encourage culture change. Recently we’ve also worked on storytelling projects for Thomas Cook Money and Tenzing, a private equity firm.

We're also hired by business leaders, entrepreneurs and senior executives to unearth and craft their stories. 

Ian breathes life into stories. He’s taken our story at Carbon Law Partners and with understanding and empathy he’s painted a picture with words.  The colour of our story is bright and full of life thanks to Ian.  But Ian’s experience and wisdom makes him much more than a storyteller. Work with him and you’ll see what I mean.” - Michael Burne, Chief Executive, Carbon Law Partners

Ian has also written articles for the Financial Times and has trained BBC journalists in storytelling.