We’ve loved working with Ian. He has an infectious fascination with people and the intersection of their lives at work and play. This shines in his writing, coaching and speaking.
— Michael Burne, Founder, Carbon Law Partners

What people say


It's been a real privilege to meet Ian Sanders. A storyteller that believes in the power of story for organisations and its ability to humanise teams to brilliant effect. We've worked together for a year now, and have delivered true moments of human storytelling, but nothing quite as powerful as our Thomas Cook Money away day. Humbled, privileged, floored, bonding, empathy... just some of the words our team have used to describe the way they felt after our storytelling day. Isn't that a workplace that you've always dreamed of too...? 

— Claire Van der Zant, Head of Strategic Delivery, Thomas Cook Money

After a personal recommendation, I met Ian and was impressed by his energy, passion and infectious enthusiasm for creativity and communications. As a consequence, Ian delivered his engaging 'Power of Story' presentation to 100 of my employees at our annual talent forum in 2018. Ian brought the subject to life by sharing inspiring yet tangible examples from brands and businesses in the world today. Stories that our team could relate to and connect with. We all came away with an appreciation of the value of storytelling, seeing what a vital, meaningful and transformative purpose it can have. All of us at Black Sun now have renewed confidence in our work to use and tell stories to better effect. Working with Ian was both an emotive, thought provoking and invaluable experience.

— Paul Edison, Co-founder & Communications Director, Black Sun Plc

I would never have had the confidence to tell my personal story without Ian's help. Ian has gone on to help us at Tektronix bring out our story in an audience-centric way. He's an amazing storyteller.

— Sally Croft, Global Marketing Director, Tektronix

I’ve known Ian for six years and have had the opportunity to collaborate with him on a number of projects. Ian’s talks are consistently engaging and inspiring – he really cares about his subject matter and in opening audiences eyes to the power of storytelling in their work lives. By weaving in relevant examples and stories for each audience and by sharing storytelling structures and approaches from his varied career, Ian motivates his audiences to try something different – to bring their whole selves to work and in doing so build meaningful and productive relationships.

— Sarah King - Founder, We Are Unstuck | Co-Founder Work.by Design


For training to stimulate and provoke creative learnings for your senior management team, we would strongly recommend Ian Sanders. Ian designed a programme that allowed us to stand back and look at our organisation from a new perspective. His sessions provided us with vital time and space to engage in candid conversations and gain inspiration from a range of individuals and organisations. We came away with a clear focus to take our organisation forward and excited about our journey ahead.


Ian has a lot of positive energy and he transported his passion for stories and storytelling in a great and engaging presentation. By using lots of examples he helped our diverse team gain a common understanding of the power of storytelling for businesses and brands. I loved how everyone afterwards started discussing what were good and bad examples of storytelling.

— Yvonne Hug, Head of Marketing Communication Europe & South Africa, Amway

Probably one of the most purposeful sessions I have attended in over 40 years of working.

— workshop attendee, the development bank of wales

The BBC is renowned for its outstanding reporting and compelling storytelling across its factual output. But in order to maintain its world-class reputation, it needs people like Ian to inspire reporters and producers. After attending one of Ian’s sessions, our colleagues go back to their department feeling refreshed, energised and full of new ideas. I highly recommend him.

— James Harrod, BBC Academy