Reignite your passion.
Illuminate what's possible.
Power your entrepreneurial journey.
Fuel for Founders
Is for anyone who is on the perilous yet exhilarating, nerve-wracking yet incredible entrepreneurial journey. Whether you're just embarking on your journey, and are looking for an experienced mentor to ease the decision-making load, or you're a few years in and are ripe for a fresh, hot take on what's next, Fuel For Founders for you.
What do you get?
Fresh ideas, honest opinions, and well-earned wisdom gathered throughout Ian’s 25 years of experience as a founder. Ian will work as your guide and thought partner to bring you clarity, steer you to the right track and help you navigate the bumps and boulders in the road.
“If you’re after a conventional coach with framed certificates on the wall, that’s not me.
Instead, I’ve been in the trenches, started ventures, failed, dusted myself off, and got back on the bike. I’ve weathered the ups and downs of self-employed life.
My path’s been unconventional.
I rate my success in how I am able to live my life. Curiosity lies at the heart of all I do: this agile and interested mindset has helped me ride out all life’s twists and turns,”
Ian says
Ian has written five books on working life including ‘Leap! Ditch your job, start your own business and set yourself free’ and ‘Juggle! Rethink work, reclaim your life’; has penned articles on entrepreneurship and business life for the Financial Times; run a much-loved ‘How to Build a startup of one’ workshop in partnership with the Do Lectures; has been an optimist instructor for Simon Sinek’s company, giving a class on how to redesign your working life.
Rediscover your mojo
Ian’s sweet spot is helping you to rediscover your mojo, inspiring you and energising you for the adventures ahead. He’ll give you guidance and clarity to help realise your potential. Some of the things he can help with include:
An experienced founder’s lens on your situation
Strategic clarity
A reset - sometimes we need to give ourselves permission to wipe the slate clean
Fresh thinking
Breakthroughs where you’re stuck
Inspiration
25 years+ lived and learned experience
And the mindset that makes everything that's available for you, possible.
“It’s not for everyone.
It’s not for those who want help with spreadsheets and five or ten-year plans.
I’m not an expert on hiring, or getting funding, or finances or legal.
I’m about helping you dig deep and tap into the entrepreneurial mindset that will help you fly.
If you’re looking for someone with decades of experience to straight talk and to light a spark, that’s totally me: it’s what I love to do.”
The offering is simple.
You get a one hour session with Ian. There are no strings. You can just have an hour or a series of sessions. No need to decide now. The session is to explore what’s on your mind. Ian very intentionally offers no framework, no playbook, no prescriptive direction - your biggest breakthroughs will come when we go off-piste. Sessions take place on Google Meet. Ian doesn't use AI and won’t be recording sessions. Ian likes using pen and paper for notes but of course, please use whatever works for you to jot down the ideas and takeaways.